All photos: Jakub Żerdzicki
Sometimes I feel like being a blogger is like being a deep-dive researcher in the Mariana Trench – you never know how to behave or what will actually be useful in action. Is it long-form blogging, shorts, or reels? What really comes in handy when it comes to success?
Today, I have prepared 10 very useful tips for beginner (and pro!) bloggers that will help you navigate the depths of the internet ocean. From the obvious to the slightly more uncommon – all of them will be helpful.
Tip #1: Consistency Over Quantity
You don't need to post every single day to stay relevant; instead, you need to establish a rhythm that your audience can rely on. Whether it’s once a week or three times a month, a steady schedule signals to both readers and search engines that your site is a reliable source of fresh information. Predictable intervals almost always outperform sporadic bursts of high-volume posting.
Tip #2: Fresh Mind = Good Content
A fresh mind is the primary engine of high-quality content strategy. It is a common mistake to think that "hustling" through exhaustion produces better results. In reality, you cannot authentically share experiences if you aren't taking the time to live them. Taking intentional breaks and mental vacations allows you to return to your keyboard with a sharper perspective and more creative "ink" in your pen.
Tip #3: Position Yourself as an Expert
Authority is built through depth, not breadth. To be seen as an expert, you must dive deep into your specific niche. Host insightful interviews, write comprehensive product reviews, and don't be afraid to share the "unfiltered" side of your personal experiences. When you stay focused on your specific craft, you become the go-to resource for your community.
Tip #4: Don't Stay Put In Your Shell
Self-centrism has its place, but without connection, your content can go stale. True growth happens through connection. Engage with your community, participate in discussions within your niche, and listen to what your peers are saying.
Tip #5: Pre-schedule Your Vacations
The fear of "falling behind" often prevents bloggers from taking the necessary time off. The solution is rigorous pre-scheduling. Before going on a retreat or a long-term break, prepare a queue of content. This keeps your followers engaged and maintains your blog while on vacation.
Tip #6: Create Your Own Handwriting
Your writing style, pictures, videos, and personality are what make you interesting and unique. Don't try to mimic others; lean into the quirks and perspectives that make you unique. That "handwriting" is why people subscribe to you specifically.
Tip #7: Set Your Mind on a Marathon
It's no secret that running a blog is like running a marathon. By setting your mind on the long distance, you avoid the frustration of slow starts. Focus on building a library of "evergreen" content that will continue to provide value to readers years from today.
Tip #8: Don't Underestimate the Form
The medium through which you deliver your message is just as important as the message itself. Long-form "epic" blogging, micro-blogging on social platforms, vlogs, and podcasts all serve different segments of your audience. Don't underestimate a format just because it's shorter or different from what you're used to; often, a multi-channel approach is what solidifies a brand.
Tip #9: Daily Blogger Tip: Longer Doesn't Mean Better
A common myth is that longer posts are inherently better. In reality, "fluff" and "filler" only serve to frustrate the reader. Instead of diluting your message to hit a word count, aim to infuse every paragraph with concrete data and actionable information.
Tip #10: Don't Reinvent The Wheel
It’s perfectly fine to repeat what works! There’s nothing wrong with sticking to a popular topic for your upcoming posts. Using a successful framework allows you to spend less energy on formatting and more on the actual substance of your writing.
- *Bonus Tip: Be Mindful of Collaborations
As your blog grows, brands will inevitably reach out. However, not every partnership is a good one. Be extremely mindful of the platforms and companies you align yourself with. Working with unreliable brands can damage the trust you’ve spent years building with your audience.
Concluding...
I know it sounds unoriginal, but you do you. Try what works best for you and your platform. Then, try something else and compare the results. The most crucial thing here is not to concentrate too much on the result; instead, accept the journey and walk your own path. If your blog and your writing are better tomorrow than they were today, then you can call yourself a success.
